Foundation in Core Technologies
Our company was founded in 2012, Wellex is the predecessor of Keewey, Wellex began as a specialized PCBA R&D and production facility. Our team delivered over 1 million PCBA units for niche appliances including touchless soap dispensers, remote-controlled electronic candles, and flour mixers, laying the groundwork for technical expertise.
Strategic Product Transition
Initiated our first finished product - the 1st-gen auto mixing bottle, marking the shift from component manufacturing to integrated solutions.
Brand Identity & Market Expansion
Keewey was officially established as an independent entity and registered its own brand "Rock in my Box".
The company successfully launched: 2nd/3rd-gen Mixing Cups, with cumulative sales exceeding 5 million units
The soap dispenser project was launched, opening a new era forthe company
Expanding Product Portfolio
Capitalizing on nearly 10 years of experience, launched three innovative lines:
Nano spray guns
UV-C ultrasonic cleaners
Automatic wine dispensers
User-Centric Evolution
4th-gen mixing bottle targeted active lifestyles with:
Simplified ergonomic design
Vibrant color options
Explicitly designed for fitness enthusiasts and office users.
Cutting-Edge Development
Introduced the electric bread knife, expanding culinary innovation capabilities.
Solving Real-World Challenges
Electric Shaker Bottle: Detachable design for thorough cleaning
Digital Quantitative Wine Aerator
Heated Ice Cream Ccoop、Heated butter Knife
Each product addressed specific consumer pain points.
Cleaning Innovation
ELECTRIC SPIN SCRUBBER debuted with modular components, pioneering customizable cleaning solutions.
Sustained Innovation
Continued focus on breakthrough small appliances, with multiple new products in development.
